PLR vs MRR vs RR – What’s the Difference?

Table of Contents

  1. Introduction
  2. What is PLR (Private Label Rights)?
  3. What is MRR (Master Resell Rights)?
  4. What is RR (Resell Rights)?
  5. Key Differences Between PLR, MRR, and RR
  6. Which One Should You Choose?
  7. How to Profit From Each License Type
  8. Common Mistakes to Avoid
  9. Frequently Asked Questions (FAQs)
  10. Conclusion

Introduction

In the digital products industry, understanding content licensing is crucial. The acronyms PLR, MRR, and RR might look similar, but they offer very different opportunities and restrictions for entrepreneurs. In this article, we’ll unpack what each of these terms means, how they differ, and how you can use them to grow your online business with confidence.

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What is PLR (Private Label Rights)?

PLR stands for Private Label Rights. When you purchase a digital product with PLR, you're allowed to:

  • Edit the content
  • Rebrand it with your name/logo
  • Sell it as your own
  • Bundle it with other products

This is the most flexible license type, making it ideal for content creators who want to quickly produce courses, eBooks, lead magnets, and more.

Example Products with PLR:

What is MRR (Master Resell Rights)?

MRR allows you to resell the product and the resell rights. However, unlike PLR, you can’t usually modify the content. You receive:

  • Permission to sell the product
  • Ability to pass on resell rights to your buyers
  • No content editing allowed unless specified

This is a great option for setting up passive income streams via product sales.

Example MRR Bundles:

What is RR (Resell Rights)?

RR, or Resell Rights, gives you the right to sell the product as-is, but you can't pass the resell rights to your customers, nor can you edit the content.

Typically, this is the most restrictive license. You're only authorized to:

  • Sell the product to end-users
  • Not grant resale rights
  • Not modify the content or rebrand it

Key Differences Between PLR, MRR, and RR

Feature PLR MRR RR
Can edit content? ✅ ❌ ❌
Can rebrand? ✅ ❌ ❌
Can resell? ✅ ✅ ✅
Can pass on rights? ✅ ✅ ❌

Which One Should You Choose?

The right license depends on your goals:

  • Choose PLR if you want full control over branding and customization.
  • Choose MRR if you want a plug-and-play resell business.
  • Choose RR for simple, one-time product sales.

If you’re serious about starting or scaling a digital product store, PLR is the most versatile and profitable option.

Explore our best-selling PLR collections to get started.

How to Profit From Each License Type

Using PLR:

  • Turn eBooks into email courses
  • Repurpose content into blog posts
  • Create social media content

Using MRR:

  • Sell via funnels and offer upsells
  • Use paid traffic campaigns

Using RR:

  • Add to value-stacked bundles
  • Include in membership sites

Common Mistakes to Avoid

  • Not reading license terms carefully
  • Oversaturating low-quality PLR
  • Not adding unique value
  • Selling unmodified PLR as-is (bad for branding)

Frequently Asked Questions (FAQs)

Can I use PLR for commercial purposes?

Yes, that’s the main purpose of PLR content.

What’s the best way to edit PLR content?

Use tools like Canva, MS Word, or Google Docs to rebrand and customize content.

Are MRR and RR products good for beginners?

Yes, especially MRR. RR can be limiting unless bundled with other offers.

Conclusion

Understanding PLR, MRR, and RR can significantly boost your success with digital products. Choose the license that aligns with your goals and make sure to leverage high-quality resources.

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